Maison bon boug is a Belgian fashion brand that offers streetwear and casual clothing. The brand was founded in 2023 by three members of the same family, Calvin, Odon and Urbain.
The genesis of Maison bon boug
Odon and Urbain, two twin brothers, have always had a passion for fashion. They have closely followed the latest trends and created a unique style of their own.
Calvin, Odon's son, already had the opportunity to create an e-commerce site. He has therefore acquired some experience in the field of online commerce.
In 2023, the three men decided to launch their own brand, Maison bon boug. The brand name is a play on the word "boug". In adolescent and young adult slang, it refers to a very good friend. The founders of the brand wanted to create a brand that was accessible to everyone, regardless of age, gender or origin.
The development of Maison bon boug
The brand experienced rapid growth from its inception. Calvin, Odon and Urbain were able to create a strong and original identity that appealed to young urban people.
In 2023, Maison bon boug launched its website. The brand also began collaborating with artists and musicians.
The values of Maison bon boug
Maison bon boug is a brand that is committed to social and environmental values. The brand uses sustainable materials and manufactures its clothing under fair conditions.
The brand is also committed to promoting diversity and inclusion. She works to make her fashion accessible to everyone, regardless of age, gender or origin.
Maison bon boug is a growing Belgian fashion brand. The brand is known for its unique style, its social and environmental commitment, and its desire to make its fashion accessible to all.
Quotes from interviews with the founders of Maison bon boug
- Odon: “We created Maison bon boug to create a brand that resembles us. We wanted a brand that was cool, stylish and accessible.”
- Urban : "We are committed to social and environmental values. We want to create a brand that has a positive impact on the world."
- Calvin: "The name of the brand, Maison bon boug, is a play on the word "boug". In the slang of adolescents and young adults, it refers to a very good friend. We wanted to create a brand that was accessible to all, without distinction of age, gender or origin. The name “Maison bon boug” is a symbol of inclusion and diversity.”