Spring-summer 2024 is marked by a strong trend towards sustainable fashion. Bright colors and bold prints are in the spotlight, and clothing made from natural fibers is becoming more and more popular. This trend is part of a growing awareness of environmental issues, and it is also linked to changing consumer expectations.
Bright colors and bold prints
Bright colors and bold prints are the biggest trends of the season. Yellow, green and orange are particularly fashionable, and floral, geometric and animal prints are also very popular. This trend is a way to add color and joy to your wardrobe, and it allows you to stand out from the crowd.
Natural fiber clothing
Clothing made from natural fibers is more environmentally friendly than clothing made from synthetic fibers. They are also more comfortable to wear and more durable. Organic cotton, linen, hemp and wool are natural fibers that are increasingly used in fashion.
Sustainable fashion is a trend that is set to strengthen in the years to come. It is characterized by the use of sustainable materials, responsible production and transparency of practices.
Sustainable fashion segment
In the sustainable fashion segment, trends are similar to those in the broader market. However, clothing is often made from finer, more durable materials. For example, Pima cotton or cashmere are materials that are often used in sustainable fashion collections.
To integrate sustainable fashion trends into your wardrobe, here are some practical tips:
- Choose bright colors and bold prints. These trends are both trendy and long-lasting.
- Choose clothing made from natural fibers. Natural fibers are more environmentally friendly than synthetic fibers.
- Invest in quality parts. Sustainable clothing is designed to last.
Interview with Marie, our sustainable fashion expert
- In your opinion, why is sustainable fashion a strong trend for spring-summer 2024?
Awareness of environmental issues is growing. Consumers are looking for products that are environmentally friendly. Sustainable fashion meets this demand.
- What are the main sustainable fashion trends for spring-summer 2024?
Bright colors and bold prints are in style. These trends are both trendy and long-lasting. Natural fibers are also increasingly used in sustainable fashion.
- What are the main challenges of sustainable fashion?
One of the main challenges is to make sustainable fashion more accessible. Sustainable fashion is often associated with higher prices. It is important to find solutions to make this fashion more accessible to the general public. At Maison bon boug, we are aware that our prices are not yet the most affordable, but we work on this every day with our suppliers.
Currently, we favor quality over price and hope to grow very quickly in order to be able to impose more things.
Spring-summer 2024 fashion trends reflect the growing awareness of environmental issues. Sustainable fashion is a trend that is set to strengthen in the years to come.