The fashion industry is one of the most polluting in the world. It is responsible for significant water and air pollution, and deforestation. In 2020, the fashion industry generated 1.2 billion tonnes of waste, and consumed 79 billion cubic meters of water.
Faced with these issues, more and more consumers are concerned about the environmental and social impact of fashion. This trend is driven by several factors, including:
- Awareness of the negative impacts of the fashion industry : consumers are increasingly informed about the impacts of the fashion industry on the environment and society.
- The emergence of new eco-responsible brands : more and more brands are launching into eco-responsible fashion, by offering clothing made from recycled or sustainable materials, and by producing responsibly.
- The growing demand for eco-responsible products : more and more consumers are demanding eco-responsible products, and brands are adapting to this demand.
Some concrete solutions for consuming fashion in an eco-responsible way
To consume fashion in an eco-responsible way, there are several concrete solutions:
- Favor sustainable materials : there are many sustainable materials, such as organic cotton, linen, hemp, and even recycled wool. These materials are produced in a more environmentally friendly way.
- Buy less clothes : it is important to think before buying a piece of clothing, and not to buy blindly. It is better to buy quality clothing that will last longer.
- Repair your clothes : when a piece of clothing is damaged, it is better to repair it rather than throw it away. This helps extend the life of the garment.
- Sell or donate your clothes : when you no longer use an item of clothing, you can sell it or donate it to an association. This gives the garment a second life.
Eco-responsible fashion is a trend that is here to stay. By adopting a few simple actions, we can all help reduce the environmental and social impact of the fashion industry.
Concrete examples of eco-responsible brands
There are many eco-friendly brands, including:
- Maison bon boug , a Belgian brand that offers organic cotton and linen clothing.
- Patagonia , an American brand that offers clothing made from recycled and sustainable materials.
- Cotopaxi , an American brand that offers clothing and accessories made from recycled materials and waste.
- Everlane , an American brand that offers responsibly made clothing at affordable prices.
- People Tree , a British brand that offers fair trade and sustainable clothing.
Specific advice for consuming fashion in an eco-responsible way
Here are some specific tips for consuming fashion in an eco-responsible way:
- When purchasing clothing, find out about the brand and production methods.
- Choose locally made clothing.
- Promote second-hand clothing.
- When washing your clothes, use low temperature programs and eco-friendly detergent.
Would you like to know more about eco-responsible fashion? Check out our special report on our blog!
